User Experience The very short version
What is the users motivation to be here in the first place? What do they expect when they click this?
"Don't make me think", Could you solve this by doing something more common? Have you provided everything the user needs to know?
Design is how it works, when it comes to UX. Is it possible for your design to communicate the purpose and function without words? Does the design lead and help the user? Does it represent the brand?
UX copy gets shit done as direct and simple as possible. Is it clear, direct, simple and functional?
Use data, objective facts, collect information and be sure to measure your results. How can you use analysis to make improvement?
- User Research
Interviews, observation, focus groups, surveys, card sorting... Google. Ask the same questions, the same way, to everyone. And be sure to document it as you go - don't rely on memory for this one.
A good persona should describe the goals, expectations, motivations and behaviour of real people.
- Mobile First
It makes you focus on the content and core functionality, which leads to simple, beautiful solutions.
- Different devices
Which powers does the device have?
- Design Patterns
Commonly-used solutions. A design is not necessarily good just because it's common. It has to be usable as well. Don't be lazy.
- Information Architecture
Architecture of understanding. IA helps the users to understand where they are, what they've found, what to expect and what's around. IA helps the client to understand what's possible. Visually mapped out.
Technical documents which is built with lines, boxes, labels.. This is a Very Important Document that will make or break your application.