JOHANNA BüLLING

PRODUCT DESIGNER

Product Desginer - Hyper Island alumni Based in Stockholm

Contact

johannabulling@me.com
@BullingJ (Twitter)

Glenn Bilby  - ABOUT THE BUSINESS

 

THE TOOL - N.A.B.C Workshop

N- Need
Who needs something? 
PUT A PERSONA IN THE CONCEPT - Work with that persona
Why? Why? Why? 
What do they need?
//What gets the users excited? //What is a hassle for them?

A - Approach
How are you going to do it?
Milestones, manufactures…

B - Benefit
What do they get?
Why do you exist in other people’s/organisation’s lives?
It is what you believe in that is going to drive the product and the outcome and for others to believe in that product.

-- Moral / ethical compass -  very important with association

C- Competition
Who else, what else, how else?
Usually for venture capital

BUSINESS PLAN? WELL JUST, take two things that has already has been done - combine them and build a valid business model for it.

MODEL
Maslow’s Hierarchy of needs 2D
Last stop “Self fulfilment”

-- Build and get in the market within 9-12 months to survive and not be out of date.
Choose a strategic place in the market.

Already existing brand // Look at:
Pro’s, Con’s, Berbers, advantages - reputation, price, taste, environment, location

User research - what is painful, what is beneficial?

BUSINESS MODEL
The Lean Startup Process builds new ventures more efficiently 

1. Business Model Canvas (to frame hypotheses)

2. Customer development (go to the source)
- to get out of the building/test the hypo

3. Agile Engineering (constant incremental improvement)
- to build Minimum viable products

Look at value-proposition-design

Whenever you build/make something - what value does this create for the user? draw out all the values for all the people that will be involved. ex the ones working in the office, and their bosses, and the companies connected to their health insurance - everything.

Agile: Choose one piece of the big concept you have and build it + test it and validate.

Here is a model why you should work agile

Read: Businessmodelgeneration.com

Value proposition - I promise you this because I believe in that***

Tips: Use different models to the same idea to see different perspectives

1.Value proposistion canvas
helps you create value for your customer

2.Business model canvas
helps you create value for your business

3.Environment map
helps you understand the context in which you create
(look at whats trending, moving — how does the idea fit in with the world moving)

& More...

Lean Canvas The early stage canvas
- Problem alternatives, early adopters, solution, key metrics, unfair advantage (competitive strength - what do I/the product got that no one else has ex people I know, etc) - See the whole thing: practicetrumpstheory.com

Be specific on your early adopters, nice and narrow and easy to identify. Understand the values for that persona. 

Good for startup / business
steveblank.com/tools-and-blogs-for-entrepreneurs

Customer Development
entrepreneurship.org

Test your business model, if people don’t like what they’re testing - change business model. They just don’t like how you are handling the service/product to them