JOHANNA BüLLING

PRODUCT DESIGNER

Product Desginer - Hyper Island alumni Based in Stockholm

Contact

johannabulling@me.com
@BullingJ (Twitter)

A Way of Process

We design for the unknown

 

  • Think it
  • Build it (MVP)
  • Ship it (imperfection is ok)
  • Tweak it (make it better)

Assumptions and hypothesis, create a MVP (something that tests out if you assumptions is right or wrong) then Build Experiment / Prototype

 

 

Be clearPrioritise ruthlessly Stay agileMeasure behaviourBe functionalIntegrate with existing analyticsBe consistent

 

Research Tools

Card Sorting
Mockup Testing
Field Source
Starbucks Testing
A/B testing

 

WARNING! Pitfalls

 

Constant state of flux
Bigger companies requires documentation
Need for maintenance
(balance improvement and maintenance)
Not every project need UX