Coming soon
Hi, I’m Johanna.
Staff Product Designer
I bring structure to unclear product spaces, shape direction with teams, and turn complex needs into useful products and reusable systems. My work connects product strategy with hands-on design, cross-functional leadership and mentoring across AI, healthcare and entertainment.
Experience
Product strategy, thoughtful experiences and teams that move forward.
Volvo Cars
Staff Product Designer
April 2024 - Present
Shaping how customers find help, and how specialists deliver it.
- Co-created the Self Service strategy with product leadership, reframing findability around Assistant, Search and Browse. Secured Head of CX sponsorship and helped establish Self Service as a strategic domain.
- Led UX for a shipped specialist assistant and a customer-facing Support Assistant beta in the Volvo Cars app. A specialist V1 test group used the connected assistant daily for more than seven days.
- Created a modular messaging framework and conversational UI library with Brand, giving design, content and engineering a shared approach under strict response constraints.
- Co-authored the Customer Care Product OS and created its Product Brief template, embedding hypotheses and Goal-Signals-Metrics into how initiatives start. Facilitated the cluster mission workshop and coached product partners and designers.
- Partnered with engineering on contextual Browse and AI-assisted design-to-code workflows, using Storybook components and repository guidance to shorten feedback loops. The existing Browse journey serves approximately 800,000-900,000 users monthly.
Kry
Senior Product Designer
2019 - 2024
Making proactive mental health care part of everyday life.
- Led Self-Care from opportunity and proposition through initial B2B and consumer releases, then helped pivot the offering towards patients listed with Kry.
- Co-created courses with psychologists and content specialists. Used Stress alpha findings to reshape Sleep around shorter lessons, practical exercises and personalised, rule-based diary feedback.
- Sleep beta lessons averaged eight minutes against a ten-minute intention, with a reported satisfaction rating of 4.5/5.
- Built reusable content and interaction patterns across the course suite, replacing sequential content handover with a collaborative approach to course creation.
- Explored conversational patient and clinician experiences through product vision and interaction concepts.
Viaplay AB
Product Designer
April 2017 - August 2019
Helping the whole family find their way on the big screen.
- Led the big-screen navigation redesign, launched across TV and console platforms in October 2019, simplifying discovery, categories and the path back to the menu.
- Created a unified design system, visual direction and interaction patterns. Refined profile selection and editing for release, and helped develop viewing personality types for the launch campaign with an illustrator.
Magine TV
Product Designer
August 2015 - April 2017
A flexible streaming platform for different brands and audiences.
- Designed Magine Pro's white-label OTT platform for global enterprise clients, balancing tailored requirements with a scalable product core.
- Led product design with clients and defined reusable templates and principles for branded streaming services.
Freelance
Graphic & UI Designer
2011 - 2015
Identities, interfaces and digital experiences.
- Designed for clients including Vimcar in Berlin and Xtended Event AB, across brand and digital experiences.
Things I’ve brought to life.
Independent products, from an idea to something you can use.
Ora
Independent product creator
Conceived, designed and built a cycle-reflection app around self-knowledge. Shaped the product belief, content system and interface, bringing the working iPhone app to the App Store through AI-assisted development.
Simple Weather
Independent product creator
Created weather experiences that translate forecasts into everyday understanding, using deterministic interpretation and a human editorial system.
Nunc AB
Co-founder & Designer
Designed the physical marble-faced stay-present timepiece, its complete brand identity and website, connecting physical and digital design from concept to execution.
Education
Hyper Island
Mobile Creative
2014 - 2015
Jönköping University, School of Engineering
Product Development & Furniture Design
2010 - 2012
Exhibited work at Stockholm Furniture Fair.
Polhemsgymnasiet
Industrial Design
2007 - 2010
Skills & practice
Product strategy · Cross-functional leadership · Design mentoring · Stakeholder alignment · Product discovery · Conversational UX · AI product experiences · Interaction design · Design systems · Content frameworks · 0-to-1 product development · Prototyping · Figma · Storybook · AI-assisted design-to-code