I LOVE

    •    Designing thoughtful user experiences that are functional, intuitive and beautiful
    •    Collaboration - facilitating workshops, retrospectives or knowledge sharing, you name it!
    •    Finding ways to bring value into my work
    •    Leading initiatives, no matter the complexity

I AM

    •    Comfortable in a native design environment
    •    A highly motivated self-starter with a problem-solving attitude
    •    A very good communicator - I like to make things happen
    •    Convinced that informed design decisions has higher impact
    •    Always advocating the user

 
I HAVE

    •    A track record of delivering products that users love
    •    Experience designing for various of platforms such as mobile, web and big screen.
    •    The ability to dive into a project and manage it from start to finish
    •    Comfort engaging with my users, getting user research and integrating findings into my work
    •    a “continuous learning”-mindset, I love learning new skills
 

I grew up in the suburbs of Gothenburg, Sweden. A very friendly neighborhood and an amazing school. I was an outdoor kid, building tree-houses, making mud cakes, and climbing mountains - I questioned everything and always looked for adventures. I stayed curious and I use it every day in my work.

Going to high school, studying Industrial Design, I spent my time exploring methods and new perspectives. I fell in love with 3D and 2D programming. I built everything from houses to toys, I tried to find the perfect shape for the product - "Great design is how it works" -  If I made something that is understandable only by looking at it, that is pure beauty.

I got obsessed by everything connected to design and I wanted to develop my role as a designer, therefore, I continued my studies, this time, Furniture Design and Product Development, which meant handcrafting and 3D visualisation - which was perfect for training my visual eye and understanding of design.  After my studies, I started working on my own as a Graphic Designer. 

Along came Hyper Island 

The school has a new way of educating people for the real world. One part of their manifesto is Real World Ready, which really plays its part. You can visit Hyper Island to get to know more about the philosophy behind the school.

Introducing my first project @ Hyper Island

CHALLENGE 
THE BRIEF

I never have troubles getting passioned about the briefs, what's always the fuzz about these things?  Read it and dare to challenge the brief. I always thrive to figure out the real problem I am about to solve.

HUMAN-CENTERED

Working with mobile, I always have to focus on the user. It is not like futniture design when you have these rules and measure of how a chair should look like. The answers lies within the human behaviour. Our wants, needs, what we find value in. In mobile you start with the user. And you test. And research. 

THE DOUBLE DIAMOND 

I love this way of working. I use it when iterating on a small piece of the project or use it as a overall process. Idea Generation - Idea Evaluation - Concept Generation - Concept Evaluation.

LEAN

Lean, agile, scrum... Iterative working processes has many names and twists of how to use them. If I can, I spend a lot of time researching, getting to know my users. Then I build stuff, test it, and rebuild it.

Kry International AB

Viaplay AB

Nunc AB (Co-founder)

MaginePro

Magine TV

Plejmo

Vimcar GmbH

ustwo

IKEA

Hugo Boss

Taskrunner

InLoveWIth

Taxi Stockholm

Fuffr

Nowo

WWF

Absolut