A TOOL TO BE MINDFUL
Nunc [nʊŋk] is Latin for now. It is born from a deep personal journey of its founders, and the genuine belief that when we embrace the full power of the present moment we can impact who we are and the world around us. Use your Nunc as a peaceful reminder.
To live in the now is not easy, it has to be cultivated every day.
VISION
We want to impact people's lives in a meaningful way, by reinterpreting the meaning of time. We want to empower people everywhere to embrace the present moment. To reconnect with their surroundings - city, nature, family and friends. To ultimately find a sense of peace in being here, now.
Mindfulness isn't difficult, we just need to remember to do it
Sharon Salzberg
Building a product from scratch has been a great journey and has many challenges, big and small.
Nunc became a reality in six months. From idea to launch, here are some major bridges we crossed along the way,
Finding our voice - Shared values and product purpose
Focus on the vision - Help humanity to be more present to unlock the true power of now
Why - The power of being in the now is making people healthier, physically and mentally
How - Developing a physical product that reminds people that there’s no other time that matters than now
Future - Create a platform for people to co-create and share experiences that align with the vision
BRAND
Sophisticated and clean communication with possibilities for a dynamic development. The words Authentic, Earthy and Modern guides the overall experience.
The logotype is inspired by the Swedish minimalistic heritage.
The name comes from latin and stands for ‘Now’.
Together the two worlds stand for a time being present and respect what you come from without dwelling in the past.
The Nunc symbol comes from a composition of two main focuses. Since time itself was born mountains has been a symbol of travel and adventure, but also a place to reflect, meditate and reconnect.
The sound waves empales the mountain and points to the center. This stands for the focus one need to remind herself of.
The outer circle can be found in the marble stone, the packaging and in the symbol - it comes from the cycle of Being itself.
PRESENCE
Instagram as a place to share inspiration, products, a place to bond with likeminded and create awareness.
MENTIONS
People in 15 countries are wearing a Nunc. Nunc has been featured in SCAN (airline magazine) & Tid & Smycken. We did a collaboration with The Lobby in Stockholm. We were a finalist and exhibitor at Precious Talent finalist and featured at Precious Fair, which will be announced 2019.
